Marketing Manager
United Kingdom
Full Time
Avalon Promotion Ltd.
Mid Level
Avalon is a multi-award-winning talent management, television production and live promotion group with offices in London, Los Angeles and New York. Avalon, Artists Rights Group and The Agency together represent a diverse and distinctive roster of artists including actors, comedians, writers and directors, among them Academy Award, BAFTA, Emmy, Tony and Olivier Award-winners. You can find more information here.
Our core values help define our purpose and are at the essence of what we do and shape our culture. You can read about our values here.
We are always on the lookout for exceptional talent. Avalon is committed to creating a diverse environment and proud to be an equal-opportunity employer. We encourage applications from individuals from underrepresented groups. Regardless of your race, colour, religion, sex, national origin, sexual orientation, gender identity, disability, age, or veteran status, you are welcome at Avalon.
The Team
The Marketing department’s strategic objective is to provide marketing, digital and social media support to our Talent Management, Live, TV Production and Distribution divisions. Focusing on campaign planning and management, content creation, reporting and analysis, data management, merchandise and licencing, the aim is to maximise income and outreach for our talent and brands. The vast combined knowledge of our 25-member team contributes to the success of our division and is continuously looking at new and creative ways to enhance our talent and brands' exposure.
The Role
This role will involve leading on marketing campaigns for two key always-on global brands:
- Operation Mincemeat: A New Musical
- Taskmaster / Alex Horne
Alongside this, the role will include supporting Avalon’s CRM system (currently Mailchimp) on behalf of Avalon Promotions and all clients, working closely with our Ticketing & Data team and with the marketing team to execute strategy and communications with subscribers.
Specific Duties
OPERATION MINCEMEAT
- Manage marketing campaigns for each of the productions of the musical (mainly Broadway, US tour and any future new markets)
- Ensure project budgets and cost managers stay up to date and are within agreed budgets
- Support on the annual strategy and help plan ongoing campaigns, staying across deadlines and approval process
- Work closely and collaboratively with the in-house press, digital, social, ticketing and production team on integrated marketing campaigns
- Help plan, book and rollout advertising campaigns, working closely with our appointed media agencies, both online and offline
- Brief internal teams (Press, Ticketing & Data, and in-house Creative Studio) and delegate to the Marketing Assistant where necessary
- Plan and manage marketing photo and video shoots, working closely with the in-house creative, press and production team
- Oversee the creation and delivery of artwork and video content for campaigns, working with both in-house creative team and external designers where necessary.
- Oversee the development and maintenance of the show website, and print materials and other comms and marketing channels
- Work closely with the in-house Creative team to ensure theatre venue signage and artwork (Front of House and internal signage) is kept up to date and on brand across all territories.
- Work closely with Ticketing and Data analyst to analyse sales and manage inventory
- Oversee the running of the weekly/fortnightly ticket lotteries and draws on Broadway, and across any touring markets where applicable
- Support and lead in the reporting of campaign updates to key stakeholders including Executive Producer, creative talent and other Avalon stakeholders, communicating strategy and key updates and seek approvals and sign-off where needed
- Manage and lead weekly in-person campaign marketing meetings and produce and run the agenda for these meetings
- Work closely with General Managers and other partners for Broadway and touring productions
- Work closely with theatre venue marketing teams, box office, theatre managers and theatre owners to ensure best possible collaboration and information sharing
- Help to oversee the smooth production and management of merchandise, both in theatre and online
- Attend show performances regularly as a representative of the company
- Work with the record company to help execute promotional marketing campaigns where relevant
- Will include occasional travel to New York at key periods
- Stay abreast of industry trends, attend key industry events and awards ceremonies where needed
- Attend and join out of hours meetings and calls on occasion due to time difference of different international productions
- Devise and manage marketing campaigns for the television show Taskmaster and its creator Alex Horne in both the UK and globally, working closely with the Director of Marketing, and Senior Marketing Manager
- Work closely with Channel 4 in the UK to support channel marketing campaigns promoting either Taskmaster or The Horne Section TV Show, reporting campaign plans and logistics back to senior stakeholders and help to organise marketing shoots where needed
- Support on marketing campaigns and project manage any live shows or experiences, i.e. Taskmaster Live On Stage and The Horne Section tours
- Support the Distribution team with sales/brand marketing materials, ensuring they are kept up to date with latest marketing stats and information
- Support on merchandise and licensing campaigns, manage ongoing partnerships and seek other commercial opportunities activity to help build the brand and drive revenue
- Work closely with the Taskmaster Social Hub to help promote and exploit the brand across digital and social channels, helping to drive digital monetisation across SVOD, YouTube and other AVOD platforms
- Keep both Taskmaster and The Horne Section websites updated with latest show and brand information
- Attend monthly Taskmaster brand meetings and support on presentation content
- Brief internal teams (Press, Ticketing & Data, and in-house Creative Studio) and delegate to the Marketing Assistant where necessary
- Attend show performances and TV recordings regularly as a representative of the company
- Occasional international travel may be required
- Attend and join out of hours meetings and calls on occasion, taking time zone difference into account
- Support the running of Avalon’s CRM platform and centralise customer data collection, including GDPR-compliant email data capture and management alongside the Ticketing & Data team, regularly presenting learnings and growth to Senior Marketing Manager
- Ensure data is being collected from various sources (i.e. artist and brand websites, ticket agents, paid lead gen campaigns)
- Work closely with Ticketing & Data team to analyse data and present information generated from data analysis to key stakeholders in a meaningful way
- Researching and test new ways to make use of data
- Work with the Senior Marketing Manager to implement roll-out of systems to marketing teams to help them use the data for optimised advertising campaigns, and to help schedule marketing and communications rollout to subscribers of both Avalon Promotions and artists/brands
About You
- Minimum 3 years’ experience in live entertainment marketing, either agency or client side
- Media planning and campaign management experience
- Comfortable working with budgets upwards of £100k
- Passionate about comedy and live entertainment
- Comfortable working with high profile artists / talent
- Highly organised and great attention to detail
- Proficient with Excel, PowerPoint
What We Offer
- Cycle to work scheme
- Income protection scheme
- Life assurance
- Pension scheme
- Employee assistance programme
- Competitive holiday allowance
- Season ticket loans
- Regular staff socials, seasonal parties, tickets for our Live gigs, Monday breakfasts and more
Apply for this position
Required*